Q4 2020 Performance of Top Food & Diet Tracking Apps in Australia

The final quarter of 2020 brought varying trends for the top Food and Diet Tracking applications in Australia. As we examine the data provided by Sensor Tower, it's clear that these apps continue to play a significant role in the digital health space.

MyFitnessPal: Calorie Counter saw a fluctuating pattern in revenue, peaking at around $94K in early November before dipping to approximately $77K in early December. Downloads for the app showed a slight decline from 13K to 10K from the start to the end of the quarter, while weekly active users dropped from 348K to around 316K.

Fastic: Fasting & Food Tracker experienced a revenue dip from just over $10K to under $7K, with a notable increase to roughly $14K in the last week of December. Downloads decreased from approximately 7K to 2.6K, then spiked to 8.5K. Weekly active users also saw a decline from 23K to 16K, recovering to almost 25K by year's end.

Lifesum Food Tracker & Fasting showed an overall increase in revenue from $7K to about $13K, with downloads ranging from 3.5K to over 7K. Weekly active users initially held steady at 21K, later dropping to around 18K, and finishing strong at 28K.

WeightWatchers: Weight Health revealed a revenue pattern that started at $4.8K, peaked at $8.3K mid-quarter, and ended at $7K. Download figures began at 1.8K, dipped to under 1K, and then surged to 2.7K in the final week. The app's weekly active users started at 8.1K and saw a slight increase to 9.4K.

Lastly, Lose It! – Calorie Counter had its revenue fluctuate from $5K to $6.2K, with a decrease to $3K in early December before rebounding to $5.6K. Downloads showed a downward trend from 5.2K to 2.4K, with a recovery to 4.3K. Weekly active users remained relatively stable, starting at 33K and ending at 31K.

For more detailed insights and analysis, visit Sensor Tower, where the performance of these and other applications can be further explored.